In an era driven by innovative technology, vast information, and instant communication, staying competitive through high-performance hosting services has become more imperative to businesses.
Web hosting is not something that registers to the minds of most people as an essential growth factor with a long-lasting impact until recently. Data from Statista shows that the market for dedicated hosting in 2018 is estimated to have reached about $5.72 dollars all over the world. This is seen growing to $6.53 billion by 2020.
Web hosting is an essential component in creating a business website on the Internet. All you need to do is pay for a monthly or annual subscription and your provider takes care of the rest. However, there is a lot more to it. There is, in fact, a strong correlation between the performance of your hosting server and your Return on Investment (ROI).
You may expect to experience annoying downtime and performance inconsistencies when your hosting service provider is unreliable. Just imagine how your customers will react when they can’t complete the payment of his bills online because of a temporary glitch in your web server. You might lose the sale and is certainly not good for your business.
Hosting is too vital to leave the chance – whether for a company or an individual. A less than reliable web hosting service results in potential issues with sweeping disadvantages that make it all the more important to verify with your provider before subscribing.
Below are seven ways by which expectations for high-performance hosting services are changing amidst rapid change in technology:
1. Web Monitoring
A key aspect to guarantee the performance of your website and its overall security is a prime website monitoring service. The ability to keep track of your website virtually from anywhere and at any time of a given day can save your organization from various risks. It can send you alerts regarding critical concerns affecting your network way ahead before it can impact your business. The importance of cloud-based hosting monitoring is hard to ignore in a fast-changing digital world.
Studies have shown that there is a correlation between page speed and customer conversion. This suggests that customers will be more likely to come to your site and do business with you when your page loads fast.
Considering that speed is such an essential element in running a business online, make sure to verify with your cloud hosting provider the type of package it offers you or whether an upgrade option is in place.
In so doing, you will most likely learn about various types of web hosting such as a virtual private server (VPS) and a shared hosting. As its name suggests, the latter has a single physical server that is shared among several websites. VPS, on the other hand, offers you more disk space and memory provisions, and higher CPU usage. This means better speed and performance, and hence, higher ROI.
3. Content Delivery Network (CDN)
A CDN is a coordinated system of distributed servers tasked at delivering web content and web pages according to a content delivery server, web page origin, and user’s geographic locations. It is an essential element in improving your website’s speed and performance.
Simply put, shorter geographic proximity translates to faster loading time. Moreover, CDN helps you minimize risks of traffic-related downtime disruptions through bandwidth offloading.
4. Domain Name System (DNS)
DNS serves like a phonebook. It is basically a virtual directory translating domain names into IP addresses. While it is usually left unnoticed since it is a menial component of a website host, it is actually vital when selecting hosting services. Your website would stop working the moment your DNS is down. In this regard, upgrading from basic to premium DNS service could be a lifesaver. In case a server goes down, you are assured of automatic failover to your network’s other servers. Some web hosting providers already include premium DNS services as a feature to their basic packages.
Page speed has been one of the most important ranking factors of Google since 2010. This means that a web page will have a better SEO ranking placement when it loads faster. The search engine giant did the same with mobile web pages beginning 2018.
And, what does this mean for web hosting? If you want to attract more consumers to do business with you, you need to improve your SEO ranking by getting your website load faster. As already presented above, the speed of your website depends largely on your web host.
According to a Google study in 2017, the bounce rate of a website gets worse for every one second it takes for a web page to load on mobile.
Google said that more than half of mobile visitors abandon a website that takes more than three seconds to load. This is what businesses should be aiming for. However, in reality, Google found out that mobile landing pages take 20 seconds on average to fully load. This means that there are millions of websites that are way behind the ideal loading time.
To ensure business success, don’t just go for cheap web hosting. Instead, look for an affordable package that suits your budget and provides you with optimal business performance, solid SEO, and a fast site. Meanwhile, to ensure that you are getting the most out of your web host, try getting website reviews.
Website downtime will automatically translate to lost revenue and will negatively affect your SEO. Hence, it is essential to do all you can to prevent unwelcome downtime to improve your business’ overall performance. Ensuring your web host provides a guaranteed uptime is the best measure you can take to mitigate downtime issues.
The web host is the favorite access point of cybercriminals and hackers to your site. In case they succeed, it will certainly be bad for your business. It is, therefore, essential to take precautionary measures to make sure your web host comes with the best features to protect your site. It might include dependable vulnerability scanners and malware that can spot and eliminate any suspicious code that bad guys may input.
Furthermore, it is worthwhile to ensure that your web host has an active policy in place against a distributed denial-of-service attack (DDoS). It will make your hosting system accessible at all times, even during a cyberattack.
Getting your website hacked and running the risk of losing all your data is something you would not want to happen to your business. The impact on your business could be deadly serious. Hence, it is vital to check from your web hosting provider the kind of data back-up solution you have. What data is backed-up? Where are the backed-up data stored? How often are data backed-up? These are just some questions you may ask.
Should you invest in high-performance hosting?
As technology is fast evolving, so is the need for high-performance hosting services is increasing. As presented above, there is substantial proof of how vital web hosting is in maintaining a long-term business.
In this article, we showed you how an unreliable web host provider could lead to lost sales and earnings. Downtime upsets visitors to your website, cuts into your revenues, and eventually grind down your business in the long run. Hence, carefully choosing a hosting provider is equally important. You need to make sure that it can make your website secure, reliable, and fast.